NEED FUNDS FOR YOUR STARTUP?
- Build an AngelList Profile
AngelList is a great way to both learn about investors and let them learn about you. Creating a profile—including specific info about your company, product, and team members—makes it easy for people who are interested in your space to find you. - Create a Strategic List of Investors You’d Like to Meet With
Given the odds of any individual meeting resulting in an investment, it’s easy to want to cast as wide a net as possible. You can save yourself a lot of time and hassle if you focus your initial efforts on the 30-50 investors who are most likely to be a good fit for your company. - Comb Your Networks
Because investors receive so many pitches, they often highly favor companies that are introduced by a common contact. So once you have a list of investors you’d like to meet with, go through it person-by-person and see if you have any mutual acquaintances. - Thoughtfully Craft Your Own Introduction
Of course, there will likely be some investors who you can’t find an introduction to. When this is the case, you simply need to be more thoughtful and selective about who you reach out to, crafting emails that prove you’re not just sending out hundreds of cold emails to investors. - Give Investors a Reason to Reach Out to You
As much as your company wants to find great investors, investors also want to find great companies—meaning the courtship goes both ways. So, make sure you spend some time putting yourself out there.